Sexual Stereotypes In Advertising Free Essays

A stereotype is a standardized character, of appearance or lifestyle which people expect. For example most people if asked to describe a ‘Super Hero’ would reply with, ‘strong, tall, brave and good looking,’ but is this always the case? Therefore sexual stereotypes are about how people expect a person to look or act because of their gender. Men are thought of as successful businessmen in suits and striped shirts, which is a sign of wealth. We will write a custom essay sample on Sexual Stereotypes In Advertising or any similar topic only for you Order Now In some cases the male is seen as the father figure in a family of four, but in both of these cases his is attractive to the opposite sex. Young boys are often cheeky and mischievous, they tend to wear blue as it is though of as a ‘boy’s’ colour. In the majority of cases they are portrayed as been sporty and even from this early age show a keen interest in cars. In advertising, a woman is seen as the mother of a family who does all of the housework and cooking for the other members of the family. They wear purple or pastel blue, which brings across the message that they are soft and feminine. If they are acting the housewife they are usually slim, attractive and extremely good-looking. The reason for this is that the company will try and sell the product using a ‘sex appeal’ method which can be very effective. If this is the case, bright, bold colours such as red and pink are used so that the model stands out. Little girls are often portrayed as cute and gentle, so that viewers get emotional when they are watching. In most cases they are dresses in a pink dress, with a doll and their hair is styled into little curls. I have decided to use three ‘OXO’ advertisements, which are advertising gravy to show how different sexes are addressed in different circumstances. In the first advertisement a women is cooking in a kitchen with a big grin on her face, this suggests that she is happy with what she is doing and feels at ‘home’ with cooking. She is wearing a light purple top, the reason for this is that it helps the bright colours of the ‘OXO’ logo to stand out. The young girl who is most probably the lady’s daughter is helping her mother happily and brings across the message that she will one day become the mother and cook for her own family. Finally the little boy is watching his mother but not taking any part in the cooking. He has a big smile on his face, as he waits for his lunch to be made. The fact that he is not helping is significant because this is the case in most advertisements that include males and cooking. On the whole this is a stereotypical advertisement with the mother cooking the dinner and the male not taking part. The text in the advert is emboldened and bright, this is so that the logo stands out and if someone has a quick glance at the poster the logo is the image that will stay in their mind. The second advertisement is different from the first for the simple fact that this time it is the farther in the kitchen not the mother. The father has done the cooking for his two sons but he has made a mess, this shows that most people have the idea then men can not cook but women can and this is another stereotypical idea which is obviously not true at all. The two sons are looking at their father in disgust and as most likely thinking, ‘What will mum do?’ The advertisement shows that even though the father does not know how to cook he still knows that ‘OXO’ is the best and if a man who can not cook knows this, its obvious to a woman who can cook that ‘OXO’ is the best gravy to use. There is no ‘OXO’ logo on this advertisement and I think that is because it is a ‘still’ from a television advertisement unlike the first which was a poster. The third and final ‘OXO’ advertisement uses both male and female characters. It contains a stereotypical image of a women who has done the cooking and serving the food to the other three family members two of which are male and are sitting at the table waiting for their dinner. The father figure, in the scene is just reading his newspaper and the fact that he is doing nothing else is a stereotypical idea of a father waiting for his dinner. All of the family is smiling as they receive their dinner and this is because they are about to receive ‘OXO’ gravy, which brings across the message that it is good. The way in which the advertisement uses both male and female characters in a stereotypical form is important because it sets a common family scene and people think that it also applies to their family. On the whole all three of the advertisements used both male and female characters and I think that is because the product is for both sexes but I also think that even though this is the case women are still portrayed as the cook. There are some adverts, which use only male models, and these usually advertise products such as cars, aftershave, DIY products and shaving equipment. One example of an advert, which uses just a male character, is advertising Hugo Boss Aftershave. The man in the advert is brought across as a successful businessman and we can tell this by the way he dresses. I think that the striped shirt, which he is wearing, is a sign of wealth and success. The man’s hands are clean and his nails have been professionally manicured which suggests to me that he has a surplus of money. He is holding a file-fax in his hands, which would mean that he, is heading for a meeting and therefore adding to the ‘Businessman Image’. The advert contains a typical stereotype image of a man and I think that he dresses like this so that a man will buy the aftershave because he will think that it will make him rich and successful. If this is not the case and the mans wife or girlfriend is buying him a present she may buy this because her sub-conscious will tell her that her man will end up looking like the model in the advert. In the same way that men are used solely in advertisements, women are also used in order to sell products to males using sex appeal or to sell products to women through a sub-conscious method. In an advert for ‘Hot Choc Drinks’ an attractive woman is dressed in red and has a slim figure and this is another example of stereotyping. The reason that the woman is dressed in red is to attract the customers’ attention and the colour red is good at doing this. The attractive face and slim figure suggests to other women that if they drink ‘Hot Choc’ they too will get a body like the model, which unfortunately is untrue. To a male buyer it suggests to his sub-conscious that he will be likely to encounter girls like the model. The cup in the model’s hand is the same shape as her body to remind the customer of what’s in store in the unlikely event that they will forget. After looking at the five different adverts I have decided that companies use different types of models and stereotype these models to grab the customers attention or to act on their sub-conscious, which will hopefully result in an increase in sales. Nowadays most advertisements are shown on television and here are two examples showing how television also uses stereotyping. The Yorkie advert has a slogan, which states, ‘Yorkie; it’s not for girls.’ This shows that the chocolate is so big and chunky that it is only for men. The idea of the big chunks of chocolate suggests that women are too small and weak to handle this. It may be also portraying the same message as in the ‘Hot Chocs’ advertisement meaning that women are not allowed it because it will cause them to become fat and unattractive. During the adverts a women dresses as a man in order to purchase the chocolate, she wears male clothing and a fake beard as it would be extraordinary for a woman to have so much facial hair. The woman also speaks in a deep voice so that the shop owner does not realise because women are expected to talk in a soft voice and doing so would give her game away. This is an example of sexual stereotyping saying that men have facial hair and speak in deep voices, which may not always be the case. Towards the end of the advertisement the women’s real identity is revealed which is another example of sexual stereotypes. The second television advertisement that I have chosen is advertising an insurance company, which is just for women. The company says the if you chance your insurance to them it could be cheaper because it is just for women. This brings across a stereotypical image that males, young and old, are dangerous drivers who push their car it its limits. This of cause is untrue and there, as just as many bad female drivers as there are bad male drivers. In the advertisement there is a women who is presenting the information and the company logo contains the colour pink, these two points are significant if the company wants to keep with the idea that women are better drivers. The reason for this is that the people who are watching the advertisement will be getting the information from another women, which they will probably value more. Pink is a stereotypical colour which as always been associated with females of every age. Both of these advertisements express stereotypical images of men and women in completely different ways, but these are just a small selection of the many ways men and women are portrayed. The roles of men and women have changed considerably over time, but in peoples sub-conscious they appear to have stayed the same and therefore have also not changed in advertising. For example most males are portrayed most successful businessmen and nowadays women go to work rather than staying at home doing the housework. How to cite Sexual Stereotypes In Advertising, Papers

Evaluation Report Brief Deakin University

Question: Write a brief report that evaluates the current state and future direction of Deakin University Services. Answer: Introduction Deakin University is a well-known Australian University which provides higher education to the students of Australia. It established its first campus at a place called Waurn Ponds in Australia and got its name after Alfred Deakin who was the 2nd prime minister of the country. The aim of the university is to provide such education which can help in building better jobs for the future (Deakin, 2015). It is considered among the top universities throughout the world. Scope, objective, purpose and use of the report- The purpose of this report is to get familiar with the services and courses provided by our well known Australian university, the DEAKIN (Deakin, 2015). One can get the brief knowledge about the courses, fee structure, sponsorships online only. Deakin University provides various facilities such as health and fitness, online. Classroom facilities, transportation, accommodation and good quality of food, skilled and highly educated professor, etc. that in terms not only enhances the career opportunity for the student as well as institutional growth. One can save money and time by enrolling their online training sessions. Today, in this busy world, working professionals get the opportunity to enhance their knowledge to a great extent by doing their jobs simultaneously. (service, support and facilities, 2015) The main motivation of Deakin University is to provide excellence and knowledge to their students by the reputed professors. Every year the Number of enrolments is getting increased due the good management to gain the knowledge (Network, 2015). As we all know we have language diversities all around the world. A Person who only knows the French cannot able to understand the lectures in English. So it would be recommendable to provide the lectures in different languages. The only thing one has to be considered in mind before going to the online programs is the comfort level with the updating technologies. The one who is very fond of learning new technologies through video calling like Skype is the perfect combination to grab the opportunity. Facilities given to the students. Yes, these universities provide courses at a very low fee, which can be affordable by students from each and every part of the world. By giving, sponsorships also help the student to a large extent. The university has to impart the training and study materials in maximum number of the language that in terms help the people from different parts of the world (Shanghairanking, 2015). Deakin was honored a 5-star rating by the prestigious college positioning, association Quacquarelli Symonds (QS); the rating demonstrates Deakin is world-class in an expansive scope of regions, has bleeding edge offices and is globally eminent for its exploration and educating. Deakin is in the main 50 of the QS positioning of the world's colleges under 50 years. One of benefit to study in our university is providing health and fitness consideration into the mind of every individual is the keen responsibility of the university without any discrimination. Deakin University now proposed a new way to study for the working professional and family peoples. Every year around ten thousand people are taking admission to Deakin University by enrolling in the cloud online service. In today's world of Internet Cloud computing plays a vital role as it provides the internet based storage for applications, files and infrastructure (Long, Marchetti and Fasse, 2011). Now days, the company may buy or rent space for maintaining huge amount of data for their daily operations. In that prospect cloud computing comes into the picture. One of the objectives of studying Deakin University is lies in the fact that one can avail the Deakins services and facilities outside of Australia. Good Career Counselor helped the students to choose the cloud study online through phone calls or video calling. Online sessions that are held throughout the year are very useful to the students for exam preparation. Deakin intends to fabricate the employments without bounds, utilizing the chances of the computerized age to enlarge access to training and have any kind of effect to the groups it serves. (Cloud computing, 2015) à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Strength 1) A person residing anywhere in the world can avail this facility of cloud online study and easily gets the Deakin university degree. 2) Cloud (online) understudies are backed through our honor winning library SERVICES, intuitive study techniques and understudy help administrations. 3) Cloud Online orientation provides the information and resources about the online orientation (Thecompleteuniversityguide, 2015). Weakness 1) Job seekers have to face many problems getting into the opportunity by realizing that most of the employers dont accept the distance learning degrees. Sometimes they might be considered as a fake degree (Timeshighereducation, 2015). 2) For some of the courses which require practical knowledge such as nursing cannot be offered entirely online basis. 3) Sessions should be given in every language so that worldwide peoples can avail this course. Recommendation 1) After getting the degree, on campus recruitment should be provided to each and every student that will be the greatest help for the job seekers. 2) An exam should be held by the University in every three months for the Students to score the marks. On, the basis of the score sponsorships should be given to the students that in terms reduces the fee structure and brilliant students who are not having much money can get the chance to study in such a reputed university (Network, 2015). 3) Currently Deakin University is very limited to the courses in various fields. They can add fashion designing courses, photography, theatre courses, and dance and music courses for enlarging their areas of interest. Conclusion In order to increase the number of students worldwide some practical classes for the nursing courses should be enrolled in the program so that it can cover each and every field that helps to educate their students with a large number of degree options (Thecompleteuniversityguide, 2015). Deakin University provides lot of scopes to its students which helps them to achieve their desired goal. If it works on the recommendations mentioned, and provide different study options to the students, the university can go a long way and more and more number of students can get themselves enrolled in those streams which will be beneficial for the university. Reference Distancelearningnet.com, (2015). Advantages and Disadvantages of Distance Learning | Distance Learning Net. Deakin.edu.au, (2015). Services, Support and Facilities | Deakin. Deakin.edu.au, (2015). Deakin University | Melbourne, Geelong and Warrnambool, Australia. Timeshighereducation.co.uk, (2015). Deakin University - World University Rankings - 2012-13 - Times Higher Education. Network, A. (2015). Rankings of Australian Universities 2015-2016 | AustralianUniversities.com.au. Thecompleteuniversityguide.co.uk, (2015). Deakin University. Shanghairanking.com, (2015). Deakin University | Academic Ranking of World Universities - 2014 | Shanghai Ranking - 2014. Long, G., Marchetti, C. and Fasse, R. (2011). The importance of interaction for academic success in online courses with hearing, deaf, and hard-of-hearing students. The International Review of Research in Open and Distributed Learning, [online] 12(6), pp.1-19. Tutorialspoint, (n. d.). Cloud Computing Overview. Tutorials Point. Pp 9-83 Sadera, William A. (2009). The Role of Community in Online Learning Success.

Roman Colusseum Essays - Violence In Sports, Titus,

Roman Colusseum Architecture of the ancient Roman Empire is considered one of the most impressive of all time. The city of Rome once was home to more than one million residents in the early centuries AD1. The Romans had a fine selection of building monuments in the city of Rome including the forums for civic services, temples of worship, and amphitheaters for recreation and play. The Romans made great use and pioneered great architecture mechanisms including arches, columns, and even mechanical elements in pulleys and early elevators. However, when one tends to think of great buildings, one building stands out in Rome. This building is the Flavian Amphitheatre, or better known as the Colosseum. When discussing such a great monument such as the Colosseum, it is very important to realize the time, place, and culture in wish it stood to fully understand both its form and function. In the beginnings, Rome was both influenced by the Etruscans of the North and Greeks of Italy and South but had its basic roots from a long time of Samnite domination2. The Etruscans were that of an interesting type as described by Peter Quennell: The Etruscans...combined a passionate devotion to the ordinary pleasures of life with a haunting fear of death. They were cruel, too, and deeply superstitious...their victims were ordered to fight among themselves until the last had fallen. The Etruscans would have a strong impression in Roman lifestyles and philosophies. For example, the purple robe worn by leaders would be later adopted by the Romans. They also were the influence which brought gladiatorial battles of sacrifice into the Roman culture. This was a time of blood thirsty humans who loved the site of battle. Even an early christian named Alypius proclaimed that he took away with him a mad passion which prodded him not only to return (to gladatior events) with those by whom he had first been forced in, but even ahead of them and dragging in others.3 This was a time of paganism, which meant sacrifice and death. Early christians were persecuted for their beliefs in the first few centuries. Clearly in Rome, the focus was not only on religion or the emporer, but we have a focus on leisure and activities. It is said that of a three-hundred and sixty-five day year that one-hundred and fifty days were celebrated as regular holidays, with over ninety days given up t o games4. This type of lifestyle would dominate the cities and architecture of the Romans for some time to come. The people of Rome enjoyed theatres, battles, races, baths, comical events, and of course the game of death. There were many forums, temples, and many amphitheaters in the history of Rome, however only a few stand out even today. The Colosseum is the greatest standing building of Rome, and one of the most recognized worldwide architectural achievements to this day. The amphitheater is a type of architecture that was without Greek precedents. This makes sense since its primary purpose was to hold gladitiator fights and brutal shows which were banned in Athens at the time. Such events held in Roman amphitheaters were horseracing, gymnastics, mock cavalry battles, footraces, prizefighting, wrestling, fights between animals, between men, animals and men, and even naumachiae, or mock sea battles5. One of the first amphitheaters was the Pompeian amphitheater of Pompeii of 30 BC. Like the Colosseum, it was oval in plan. It was supported on great masses of solid earth pierced by a broad corridor at each end. Stone seats were added at one time but most spectators sat on the earth or wooden chairs. Although this amphitheater was a great innovation, it would be eclipsed by the Flavian Amphitheater, better known as the C olosseum. The great building although fitting and plain in design to its surroundings of Rome still stood out due to its sheer monstrosity and oval shape. Although the site viewed today is still a marvel, back in the days of its prime it was a spectacular site that would be difficult to apprehend with only words[TVK1]. [TVK2] The city which held the great structure was full of great examples of the use of arches, columns from every order, and of course sheer size. When traveling the

Storm on The Island by Seamus Heaney Essays

Storm on The Island by Seamus Heaney Essays Storm on The Island by Seamus Heaney Paper Storm on The Island by Seamus Heaney Paper Essay Topic: Literature Mythologies Seamus Heaney Poems Hurricane Hits England by Grace Nichols and Storm on The Island by Seamus Heaney Hurricane Hits England and Storm on the Island are poems addressing a similar event, that of a violent storm. However due to the contrast in the poets backgrounds, style and perception they present the event in different ways. The poets have been influenced greatly by their respective backgrounds. Seamus Heaney grew up in agricultural surroundings in rural Derry, inheriting a strong allegiance to farm life from his father. Inevitably much of his poetry stems and is primarily based on his experiences and feel for farm life. Many of Heaneys poems address nature, its beauty and its power. The strength of his poetry lies in his ability to create effective imagery to convey what is a common experience whether its picking blackberries or experiencing a violent storm. In contrast, Grace Nichols experienced very different surroundings growing up. She originally lived in the Caribbean but her career as a writer uprooted her to an unsettled and alienated life in England. She finds it very difficult to surrender her own history and culture and the storm acts as a reminder. This is reflected in the poem. Storm on the Island describes the destructive force that engulfs an island which subjects the inhabitants to constant caution and fear. The poem is written from the point of view of the inhabitants of a remote and exposed island, perhaps somewhere off the Irish coast or even Ireland itself. The islanders are prepared. Their houses are strongly built, low hugging the ground. The earth on the island is barren. There are no trees and when the storm blows full blast they have little protection. The earth is described as wizened or infertile and therefore unsuitable for growing crops. Heaney seems initially to address this issue with regret but later acknowledges the practicality of this deficiency, there are no stacks or stooks that can be lost. Heaney quickly dispels any romantic notions the reader may entertain and exposes us to the dangerous reality the island dwellers frequently experience, allowing us to envisage the storm with a degree of empathy. Heaney involves the reader by using common conversational tags, as you see and you know what I mean, and again this allows us to experience similar emotions to the actual victims of the storm. The poem considers the ideas of isolation and living close to nature, but mainly it depicts the destructive powers of nature. It highlights our vulnerability in the face of nature and the fear of a huge nothing. Security contrasts with insecurity. The islanders do all they can to guard against nature. They believe they are safe in their solid stone houses but the storm attacks it brings them fear. They may seem to be part of a comfortable, perhaps beautiful, seascape but when the storm blows up this security is undermined and brings back their fears. Like his other poems Heaney likes to expose how nature can be frightening or ugly like a tame cat/Turned savage. He refers to three of the elements earth, water and air this wizened earth tragic chorus in a gale.. the flung spray. Heaney manages to convey how all of nature can turn against us. The structure of the poem is one stanza of nineteen lines, like the storm it is unbroken. However the iambic pentameter lends itself to reflective, thoughtful tone and provides the poem with a steady rhythm, the natural rhythm of speech, to contrast with the often violent and combative language used to describe the storm. The poem concludes with a couplet with the half rhymes air and fear. The couplet helps to round the poem off, to give it an air of finality. Heaney uses punctuation to enhance and to add effect to the description. Many lines are not end stopped, there is enjambment indicating the relentlessness of the storm. The word Blast is highlighted with the colon, a dash is used to provide the conversational tone you know what I mean leaves and branches. By using punctuation in this way Heaney draws us into the drama of the storm; it is as if we are observers like him. Heaney explores the theme of war and uses various military metaphors in relation to the storm, the wind dives and strafes, while space is a salvo and air is said to bombard. The opening words suggest a readiness for conflict -We are prepared. When nature attacks the salvo is loosed, the island is bombarded, the sea is exploding and the gale pummels the houses. The poem uses the language of war poetry and is reminiscent of the work of First World War poetry. The atmosphere of war achieved serves to intensify the power of the storm while also echoing the sounds present on battlefield. The use of combative and violent words further emphasises the noise of the storm, whether it is the crashing of the waves or the clash of thunder. He identifies the storm as the enemy and suggests that the island inhabitants should endure and remain resolute we just sit tight. Heaney loves to use sound patterns in his poetry and does this effectively to mirror the storm. Alliteration is used well alongside monosyllabic words to build the tension of the storm, Sink walls in rock and roof them with good slate. Onomatopoeia echoes the sound of the storm in words like blast, flung spray and spits. This adds to the imagery created by metaphor and simile. A most evocative image is of the tragic chorus reminding us of death or of the Greek mythologies that Heaney later translates. The simile of the tame cat is also effective in again taking the commonplace and transforming it into something menacing and savage. The mood of the poem is reflective and begins as confident but becomes less so as the poem progresses. The final line of the poem is ambiguous. Heaney says that it is strange but the thing we fear is a huge nothing . It is as if the air and wind are nothing because we cannot see it just like our own intangible or unspeakable fears. This is what Heaney seems to be contemplating through the metaphor of the storm. Another possibility is that the storm is a metaphor of the troubles. Heaney has written frequently on the topic and it certainly impacted on his life in South Derry. Is the fear a fear of peace and of the unknown. We as islanders have always been good in preparing and protecting ourselves in war but not so good in securing peace. Although the poems were written in the modern era and address similar events, they contrast considerably due to the cultural perspectives of the poets. Nichols wishes to convey culture and tradition whereas Heaney wishes to convey nature in its rarest form. Grace Nichols adapts a personal response to the subject matter and also uses the storm as a metaphor. In a poem where we gain a vivid insight to her feelings in relation to the hurricane the hurricane evokes memories and allows the poet to recall her origins, it addresses the poets relationship with the Caribbean, while also identifying her failure to adapt to the unfamiliar surroundings of an English landscape. As the poem progresses Nichols finds the solace she seeks and seems to grow more attached to her environment through the message that she feels the hurricane conveys. In 1987, England experienced some unusually strong storms which reached hurricane force. Grace Nichols wrote, It seemed as though the voices of the gods were in the wind, within the Sussex wind. And for the first time, I felt close to the English landscape in a way that I hadnt earlier. It was if the Caribbean had come to England. Fundamentally, therefore the poems are very different. Heaney presents the storm as frightening and Nichols as welcoming. The poem is initially written in the third person but changes in the second stanza where Nichols refers to the first person, now speaking for herself. This is similar to Heaney as he uses first person plural to involve the audience, however Heaney seems to observe the storm and is distant of it. Nichols addresses her storm, wants it to talk to her and explain why it is there. In contrast to Heaney the poem does not adhere to a particular structure or conventional pattern but takes the form of free verse where there is no rhyme scheme and stanzas and lines both vary in length. This allows the poet to state the unpredictability of the hurricane. Nichols frequently moves from cultural contexts, developing and explaining her relationships with the two landscapes- Caribbean and England. This is quite different from Storm on an Island where only one place is focused on. Because of this I think Heaneys poem is more effective in portraying the storm. As an audience we are not distracted by the two cultures that Nichols presents to us. The range of vocabulary is different in Hurricane hits England. Nichols uses the putois form Huracan and names of the gods, Oya and Shngo, of the Yoruba tribe, who were taken as slaves to the Carribean. These are the gods of wind and thunder respectively- they are agents of destruction. The destruction was of course seen clearly in Hurricane Hattie which hit the Caribbean in 1961. this is the hurricane Nichols recalls most vividly from childhood. The inovocation of ancient Gods does lend dramatic effect to the storm just as Heaney uses military words to create drama. We also witness a link between Heaneys tragic chorus and Nichols talking Gods. They both lend a mysticism or spirituality to their storms. Just like Heaney, Nichols creates powerful imagery to convey the ferocity of the storm. She uses metaphors in comparing the wind to a ship, a howling ship that has followed her across the ocean. This metaphor relating to the ocean is sustained when she compares the felled trees to whales, what is the meaning of trees falling heavy as whales. So Nichols extends the metaphor just like Heaney sustains his battle imagery. Nichols continues to question the storm and uses contrasts or oxymorons to highlight the image, the blinding illumination into further darkness, its is reminiscent of Heaneys oxymoron exploding comfortably. The plunge into darkness is simply a power cut but could also reflect Nicholss feelings about her new environment. Nichols brings her poem to a climax by reconciling the two cultures. The warm winds break the frozen lake in me and she realises that the Caribbean and England are part of the same planet, that the earth, is the earth, is the earth. The storm has acted as a unifier and a channel of release for Nichols emotions. The storm in its entirety could be viewed as a symbol of the struggle she has had in adapting to her new culture. We must presume that Nichols is speaking for all Caribbean immigrants, just as Heaney speaks on behalf of the islanders. Nichols uses a very different format to Heaney. She employs consistent repetition, rhetorical questions and short lines designed to increase the intensive effect of the hurricane. Heaney relies more on the effect of language and imagery. Heaneys poem is more enigmatic and universal, it could interpreted on many levels by the audience. Nichols, however, confines her audience to those who can relate to the specific cultures. I feel that her optimistic ending is somewhat unrealistic, we just have to refer to the problem of racism in England for consolidation of my view. Heaney relates to us all who fear the huge nothing and because of this I feel he has been more successful in presenting the storm most vividly.

Cruise Sub brand collection spring summer 2014 for victoria beckham Essay

Cruise Sub brand collection spring summer 2014 for victoria beckham brand, using rational mega trends - Essay Example The current hot trends in the market are based on the redefinition of the 1950s. The market trend that is so prevalent is the use of bright colors with fancy new designs. This necessitates the brand in following the trend to mainstream its design to light, trendy, and bright colored summer wear. One of the major spring summer trends is the use of an all-white theme. The main reason for white color is that is ever lasting and does not go out of style. Consumers are the backbone of any new product in the market. In this new spring summer collection of 2014, the views of the consumer form a large portion of the whole line. Consumer research shows that consumers need to be fully included in the designing of the products. Their preferences are light and stylish clothes for spring summer. The top three competitors for Victoria Beckham’s spring summer collection are Moschino, Givenchy, and DKNY. According to the SWOT analysis model the above three competitors have one common strength over the Victoria Beckham collection is that the three companies enjoy market advantages due to their existence for a long time. However, all the leading brands including Victoria Beckham’s brand enjoy equal opportunities in accessing the market. The first marketing objective in the smart model that can be used is that marketing should be measurable. The second objective is that the marketing model ought to be realistic. Lastly, the marketing strategy should be time scaled. Objectives in marketing that follow the smart model are more likely to be successful. Market segmentation entails the division of consumers into different groups according to common identifiable characteristic. The major segments possible in the market include gender- related, geographically related, age-related, and lifestyle related segments (Joyce & Woods, 2008). The segment to be targeted is the gender-related

Zain Research Paper Example | Topics and Well Written Essays - 2250 words

Zain - Research Paper Example Scott Gegenheimer holds the title of CEO of the Group (Zain, â€Å"Believing in the Power of Dreams, Annual Report 2012†). 2. The two letters have been written by the Chairman and the CEO of the Group basically addressing the shareholders. The basic message in the letters comprises assisting the shareholders to know about the broad operations of the company throughout the year with the deliverance of certain useful information. These encompass short description of the financial results, business practices, marketing strategies, current position in the operating business markets, future goals and most importantly its rise in profitability from the preceding few years, making a greater appeal to its current and potential shareholders (Zain, â€Å"Believing in the Power of Dreams, Annual Report 2012†). 3. Letter from the Chairman. In this letter, the first paragraph depicts a short description about the challenges faced by the company throughout the financial year 2012. Ad ditionally, this section explains the changes in the external as well as the internal environment and how the company addressed those challenges with the adoption of few developmental based projects and effective business policies. The next part of this letter explains the operational results of the Group including net income, earning per share and consolidated revenue with relevant data. Correspondingly, the next section of the letter depicted a detailed understanding about the launch of various networks by the company and its restructuring business process in different parts of the globe. The last section of this letter portray the Corporate Social Responsibility (CSR) based activities that the company performed towards the society and the environment with a conclusion seeking for continuous support from the esteemed members of the Group (Zain, â€Å"Believing In The Power Of Dreams, Annual Report 2012†). Letter from the C.E.O. In this letter, the first section provides a b rief explanation about the journey of the company and the experience of the person as the CEO. The next section of the letter includes the description of the services or the products that the company offers to its customers and how it is adopting effective strategies to raise the level of customer satisfaction. Correspondingly, the next part of the letter reflects the review of the business conducted in the financial year of 2012. The last section of the letter presented looking forward statement with an aim to show the potentials of the company to compete in future (Zain, â€Å"Believing in the Power of Dreams, Annual Report 2012†). OTHER MATERIAL 4. The 2012 annual report of Zain includes various sections including Chairman and CEO statement, company overview, key milestones, share price evolution, business operations, group technology, financial statements and practice of CSR activities among others. All the information has been provided and explained in a proper sequence. Additionally, it can be viewed that the annual report has been prepared with the focus of keeping it quite simple and easy to understand by the customers along with the shareholders (Zain, â€Å"Zain Group’s 2012 Annual Report Earns Accolades at ARC Awards in New York†). The materials contained in the annual report and the messages that these communicates can be viewed as quite impressive owing to the reason that one can obtain a clear idea about the financial performance of the company and also the effective strategies that the company adopted. FINANCIAL HIGHLIGHTS 5. Zain provides adequate financial information to the shareholders through presenting those in its annual reports. The shareholders of the company are provided with appropriate financial information concerning the operational performances as well as other related financial

Land Property Rights

Land Property Rights A number of prominent cases concerning land and property rights, which have mainly involved women, have been addressed throughout the previous few decades. The above scenario states fundamental principles within the rule of law that have been raised in past cases. In consequence, this paper will be considering various different outcomes of important court decisions, along with the relevant Acts and law that accompany such proceedings. In the scenario, it appears that John, the trustee want to sell Fairview Cottage, however Mary, the beneficiary objects to this. Following this, considerations will be given to the given scenario, and what advice should be given in such circumstances. Land law recognises two forms of property ownership, which have been defined as legal ownership and beneficial or equitable ownership. Beneficial ownership concerns a persons right to live in and use the property, along with the right to any financial gains when the property is sold. The result of beneficial ownership can, therefore, significantly affect the sale of a property. The issues concerning beneficial interest were highlighted in Turton v. Turton (1988), during which the Court agreed on the notion that beneficial interests were dependent upon the intent of both parties when purchasing the property. In Walker v Hall (1988), LJ Nourse stated, â€Å"It must always be remembered that the basis on which the court proceeds is a common intention, usually to be inferred from the conduct of the parties; that the claimant is to have a beneficial interest in the house. In the common case, where the intention can be inferred only from the respective contributions, either initial or under a mortgage, to the cost of its acquisition, it is held that the house belongs to the parties beneficially in proportions corresponding to those contributions† (As quoted in Family Law Week, 2007). In order to establish a beneficial interest the claimant needs to prove â€Å"a resulting trust by showing that it would be inequitable for the legal owner to claim a sole beneficial ownership† (Privy-council.org.uk, 1999). A resulting trust is where ones share of the property is proportionate to their contribution made. It Arises due to the intention of the parties. In the case of Drake v Whipp (1995) 28 HLR 531, Peter Gibson LJ stated that it is crucial to distinguish between the different types of trusts. He argued that the distinction was of ‘crucial importance in deciding the size of the claiments size in terms of contributions made. The case of Bull v Bull [1955] 1 QB 234 shows the intention of the parties can be determined by the contribution made. In this case Lord Denning in the Court of Appeal stated that the share of the property should be ‘in his or hers respective contribution and also explains that each of the parties is entitled to the ‘possession of the land if they gave a respective contribution. Peter Gibson LJ in Curley v Parks [2004] EWCA Civ 1515 further explains that only contributions made at the time are relevant. Later contributions are not relevant for a resul ting trust. In this scenario, Mary has contributed 50% of the purchase price. The contributions were made with the intention of the property being used as a family home for the couple and their 3 children. Thus she has an equitable/beneficial interest under a resulting trust. It is also obvious that the contribution was made at the time of purchase, so a resulting trust will be applicable for Mary. Once its established somebody has a equitable/beneficial interest i.e a resulting trust, it is also important to note if they are in actual occupation, if so then their interests will be overriding. There is no stautory definition of what is meant by actual occupation. Actual occupation was defined by Lord Wilberforce in Williams Glyns Bank Ltd. v. Boland [1981] as ‘some physical presence with some degree of permanence. This was further confirmed by Lord Oliver in Abbey National Building Society v Cann and Another [1991] 1A.C. 56 where he further stated the emphasis on the degree of permanence. Lord Oliver also discussed when the claimant must be in actual occupation. He said ‘actual occupation required to support such an interest as a subsisting interest must exist at the date of completion of the transaction giving rise to the right to be registered. The House Of Lords also said that purchaser is bound by all overriding interests, thus giving more rights to the current occupier. The case of Ferrishurst Ltd v Wallcite Ltd [1991] further indicates the necessities for an overriding interest. Once an overriding interest is shown then he/she will have greater rights. In this scenario Mary ‘lives at Fairview Cottage which indicates that she lives there with a ‘degree of permanance. She also fulfils Lord Olivers criteria because she still lives at Fairview Cottage along with her children. Once actual occupation and beneficial interest are proven then a overriding interest will be present and Marys rights will be greater than any other persons. The Land Registration Act 1925 (LRA) confirms this, where it states. â€Å"The rights of every person in actual occupation of the land or in receipt of the rents and profits thereof, save where enquiry is made of such person and rights are not disclosed†. Another important topic to discuss is the issue of overreaching. In City of London v. Flegg (1988), the court ruled â€Å"that the Fleggs had no interest in the house once the payment had been paid to the Maxwell-Browns, since their interest had been overreached† (Todd, 1996). In this case, Mr and Mrs Flegg claimed a beneficial interest in the property by virtue of s.70(1)(g) of the LRA 1925. According to Todd (1996), this â€Å" decision would probably be different today, following the enactment of the Trusts of Land and Appointment of Trustees Act 1996 (TOLATA), because overreaching would no longer occur.† Now, overreaching would only occur where the money is paid to atleast two trustees. Overreaching doesnt occur where the money is only paid to 1 trustee as seen in Williams Glyns Bank Ltd. v. Boland (1981). This led to Lord Wilberforce making the following statement; ‘a husband or a wife (in each actual case a wife) who has a beneficial interest in the matrimonial home, by virtue of having contributed to its purchase price, but whose spouse is the legal registered owner, has an overriding interest binding on a mortgagee (Wilberforce, 1980. As quoted by Mary Rose Plummer, 2007). In this scenario it is possible a potential purchaser may be able to overreach Marys interest if money is paid to atleast two trustees. However, it is unlikely that Marys interests will be overreached as there is only 1 trustee i.e. John. The rights of an occupant are dependant upon their legal status in relation to both the ownership of the given property and the other party. Individuals that are either married or registered in a civil partnership, according to British law, are automatically entitled to occupancy rights. In consequence, even when a spouse is not mentioned in the title deeds, he or she still has a right to live in the matrimonial home, as stated by the Family Law Act 1996. S.30(1) (FLA) , where the spouse can occupy house if owned by other spouse. However, this right is dependant upon where a divorce or dissoluteness of a civil partnership doesnt occur. In consequence, therefore, a person who is not on the title deeds, does hold certain occupancy rights. S. 31(10)(a) FLA 1996 states that matrimonial home rights are minor interests. For a minor interest to be protected, it must be registered by entry on the register of a notice. A notice is defined by the LRA 2002. An entry of a notice will protect the interest from any subsequent purchasers. If a notice isnt registered then ones right/interest may become void. As the property is legally owned by her spouse, Mary has the right to occupy it. In order to occupy the house however, she must register this right, by submitting a notice on the register. . It can also be argued that her interest as a spouse is only a minor interest, in relation to this a minor interest must also be registered under S. 29 LRA 2002. If this interest is not registered then it will not be binding. In addition, not only is Mary physically present, but she also holds clear occupancy rights, which include the right to exclude all those who do not hold the same rights. Fairview Cottage is clearly a matrimonial home, which was bought with the intention of being inhabited by both spouses, along with any existing or future children, of whom all would have a beneficial interest within the property. The fact that Mary is married to John, that they have three children, and has an equitable interest in the property as that she contributed financially towards the purchase of the property is clearly in Marys favour as stated in Family Law Week 2007 where it said â€Å"If you are married or in a civil partnership, your spouse or civil partner cannot sell the family home without your permission, even if your name is not on the title deeds† In addition, when considering the circumstances outlined within the given scenario, it is evident that Mary and John bought the house as a matrimonial home in which they intended to raise their family. As the couple are still legally married the house is still the family home, so the intention is still ongoing. S.14 of TOLATA 1996 lets anybody who has any type of interest in trust property to make an application for sale. In practicality, Mary can apply to the court to prevent John selling the house, or John can apply for the court to grant permission for sale. Even a potential purchaser wishing to buy the house can apply. As outlined in TOLATA 1996, matters referring to determining an application in accordance with section 14 are dependent on are stated in S.15; S.15 (1)(a) The intention of the individuals in attaining the property. S.15 (1)(b) The purposes or reasons for purchasing the property. S.15 (1)(c) The welfare of legal occupants, including children. The intentions of John and Mary when purchasing Fairview Cottage, as this paper has clearly demonstrated, was to provide a matrimonial home, which indicates that both had a common intention. The issue of matrimonial home is further discussed in S30 Family Law Act 1996, whereby a spouse has the right to occupy a property is he/she has a beneficial interest. Mary successfully fulfils this criteria. As S.15 (1)(a) and S.15 (1)(b) are still in existence, the court are likely to find in favour of Mary. They should prevent John from forcing a sale upon her. In addition to this, and in reference to the third factor S.15 (1)(c), the interest of the children is also and seen as an important consideration when considering beneficial applications. In the case of Re Evers trust [1980], LJ Omerod stated that it is important to underlay the importance of intention of the trust. In this scenario it was to prvide a family home. He further states that if the children are not mature it would be wrong to order a sale. This is further reiterated in the case if Williams JW v Williams MA [1976]. Therefore in this scenario, if the children are young, then the court is likely to find in favour of Mary, though if the children are mature then that fact should aid John. The ages of the children are unknown. Also, it is not sure what age is considered as ‘mature (it could be 18 or 21). If any of the kids are under 18, then a ruling in favour of Mary is likely. However, Judge Wroath in the case of TSB Bank plc v Marshall Others [1988] stated that even if the children are considered as adults, the courts may not take this issue into consideration when deciding on the sale of a property. Article 8 of the Human Rights Act (1998) states, â€Å"Everyone has the right for his private life and family life, his home and his correspondence,† which infers that children, who are profoundly affected by change brought about by parental disputes such as that portrayed within the given scenario, are protected by law. However the courts are not as likely to consider this in practicality. The courts are more likely to consider S.15 TOLATA 1996. However, as John is the legal owner/trustee of Fairview cottage, it is possible for him to sell under S14 TOLATA 1996 whereby the courts can grant him an application for sale. The courts in doing so would consider the factors listed in S.15 TOLATA 1996, to determine what action to take. In conclusion, it is evident that Mary has equitable interest of the property. An equitable interest together with actual occupation gives her an overriding interest. If she has this overriding interest then her position as a beneficiary would be even stronger, as her interests would override the interests of any other persons. However it is possible a potential purchaser may be able to overreach her interest. This is only applicable to where money is paid to two trustees, in this scenario John is the only trustee so it is unlikely that this will occur. If John wishes to evict Mary then he must apply under S. 14 TOLATA 1996. The courts will then consider the factors in S. 15 and any other factor it wishes to make a decision in regarding the sale. However, as outlined above it is unlikely that John will be successful. Although John is legally the sole proprietor of Fairview Cottage, the circumstances surrounding the purchase of the property strongly indicate that Mary is in a stronger legal position. The matrimonial status of the couple, for example, the fact that Mary significantly contributed towards financing the project, the original intentions of setting up a matrimonial home, and the presence of children, all indicate Marys right to beneficial ownership.